The world may be embracing technology and multi-platform advertising more than ever before, but in this digital age, a little old school offline marketing can go a surprisingly long way. If you’re on the lookout for a simple and powerful marketing tool that is amazingly budget-friendly, consider running a campaign with promotional bags.
There’s a reason why promotional bags have been around for so long. After all, a good bag is an asset worth treasuring. Available in eco-friendly materials and a range of exciting colours and shapes, these bags can be customized to promote your products, brand values and rake in great reach.
Read on to discover the interesting benefits of employing promotional bags.
> Generate leads, enhance sales, and boost profits
Any marketing tool is expected to do all this. The difference here is that promotional bags can do it in style. Bags, as well as other functional products, have a way of imprinting your brand name in customers’ or employees’ minds to generate an excellent recall value. Or to put it another way, consumers are more easily able to remember a brand after using a product as opposed to watching an internet or television advertisement.
A recent study also revealed that consumers react more positively to an unfamiliar brand after incidentally using its merchandise, such as when someone picks up a friend’s bag to do the groceries.
> Versatile and reusable
A business card is likely to be put aside into a drawer, abandoned in a wallet or used as scrap to scribble down something. But a good looking, functional bag that has an everyday purpose is much more likely to be kept and used by the recipient.
The more people use them, the more exposure your brand receives. And when your bags are robust, striking and functional enough for everyday use your customers will become walking billboards for your brand. Below are some of our favourite types of promotional bags.
Types of Promotional Bags
Tote Bags
Tote bags are easy and cost effective to customize and provide the perfect canvas to feature your businesses logo. They are perfect for giveaways at trade shows, ideal to include in a Welcome Pack or as a client gift for carrying all your essentials.
Backpacks and Satchel bags
Business satchels and backpacks make wonderful gifts for busy professionals. Backpacks can also double as a computer bag or gym bag and are also fantastic for those who love to go on weekend adventures.
Duffle Bag
A sturdy, durable duffle bag makes the ideal accessory and is perfect for weekend travel, the beach or supplied as part of a pack with other merchandise. Consider pairing it with other complementary and relevant items such as T-shirts, jackets and travel items to name a few.
Beach Bag
Quintessentially Australian, beach bags and picnic bags are ideal as Christmas gifts and make the perfect accessory as the weather begins to warm up.
Cooler bags
Ideal for picnics, grocery shopping and camping. Cooler bags are designed to be used again and again and are a fabulous way to rake in increased brand reach.
Sports Bag
A sports bag is a lifestyle product which can be used as welcome packs for new staff (employees benefit from exercise, it reduces stress, and keeps them healthy and productive). What better way to encourage visiting the gym than to give your staff gym bags with the added benefit of increased brand exposure.
> The sustainable way to create brand awareness
Investing in creating environmentally friendly promotional bags will highlight your company’s commitment to sustainability. These bags can become a way for you to showcase and speak about your broader company values.
According to the Future Consumer Index (FCI), a global survey tracking changing consumer sentiment and behaviours across time horizons and markets, 67% of Australian and 66% of New Zealand consumers say brands must positively change the world. With purpose mattering more than ever, brands would be wise to consider making environmentally conscious decisions when selecting their promotional merchandise.
> Affordable, unique and creative
Promotional bags are also a cost-effective means of advertising. Promotional product companies such as Scotland and Harrisson supply items in bulk which helps to keep costs down. If nothing else, promotional bags are a fun and creative way of showcasing your brand identity. Try experimenting with different themes and designs during new product launches or campaigns. The trick is to achieve a balance between functionality and aesthetic.
> Awesome marketing tool for campaigns
Keeping eye-catching promotional tote bags at your outlet or stall during trade shows, exhibitions or seminars helps you stand out in a crowd. You may even want to upgrade the bags a notch by transforming them into a gift bag. Add a few sample products, branded pens, a notepad and promotional materials and there you go – your customers will have more than enough reasons to remember your brand for a long time.
Conclusion
When your brand demands a cost-effective marketing solution guaranteed to turn the tide in your favour, promotional bags are just the thing you need! Pick from rustic jute bags, sturdy canvas bags or stylish cotton bags and take your promotional game to the next level.