Elizabeth Arden Scarf

Brief

Our client Elizabeth Arden “re-launched” the Arden’s signature fragrance, Red Door, and asked S&H to brainstorm some ideas on how we could represent this on counter with their Beauty Consultants, in terms of a ‘look’. The brief was “glamorous, sophisticated and elegant”.

Solution

S&H suggested perhaps an accessory, like a scarf would be suitable. We designed  and produced a silk scarf with a custom print that replicated the new Red Door  logo for Arden and had this repeated on the scarf.

Result

The scarf was delivered in 4 weeks and distributed to major retailers such as Myers and David Jones counter staff to add that extra personalized touch.