Virgin Atlantic Custom VA Retro Travel Bag

Brief

Virgin Atlantic wished to promote  their new  flights operating from Sydney to London . VA briefed Scotland & Harrisson on developing  a creative “Survival Pack” to distribute to travel agencies and operators.

Solution

Scotland & Harrisson suggested the revival of the Classic Retro Travel Bag and custom designed a vinyl travel bag with a screen printed panel of the VA London promotion poster.

Result

Travel Agencies throughout Australia received the Virgin Atlantic Retro Travel Tote packed with the latest company news and information about their new routes to London via Hong Kong.

A tailor made bespoke solution to enhance the VA brand and make the bag a collectable item.