Winning Appliances wanted to send out a teaser and invitation for the launch of the opening of the new Winning Appliances flagship Redfern showroom.
Scotland & Harrisson presented the concept of attracting more customers to the event by offering a series of prizes with the “Do you hold the Winning Key” competition. We filled a Smeg fridge with a series of wonderful prizes and sealed it with a padlock. Then we sent out winning and loosing keys attached to the custom made invitation to come to the store event to win a major prize or one of many in a lucky-dip.
The event was a great success and the competition was a lot of fun and engaged the public on the night with customers trying their luck to win the great selection of prizes by opening the padlock with their keys.