Britney Spears GWP
To develop a GWP for Britney Spears “Fantasy” scent by Elizabeth Arden.
Inspiration came from the colourful packaging and design of the scent bottle. Scotland & Harrisson created a useful and beautiful gift for the target audience of girls 12 to 16 featuring the “Pop”patterns on the packaging to create a subtle and whimsical embossing on the outside of the wallet.
The item was so successful in the Australian Market, that Elizabeth Arden requested Scotland & Harrisson to produce and supply for an additional GWP campaign in Europe.