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Britney Spears GWP

 

Brief

To develop a GWP for Britney Spears “Fantasy” scent by Elizabeth Arden.

Solution

Inspiration came from the colourful packaging and design of the scent bottle. Scotland & Harrisson created a useful and  beautiful gift for the target audience of girls 12 to 16 featuring the “Pop”patterns on the packaging to create a subtle and whimsical embossing on the outside of the wallet.

Result

The item was so successful in the Australian Market, that Elizabeth Arden requested Scotland & Harrisson to produce and supply for an additional GWP campaign in Europe.