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Crowe Horwath Rebrand

 

Brief

Crowe Horwath is one of the largest public accounting and consulting networks in the world, consisting of more than 140 independent accounting and management consulting firms with offices in more than 400 cities around the world.On 1 January 2011, WHK Horwath rebranded as Crowe Howarth.

Solution

Scotland & Harrisson was involved in the entire rebranding process. Crowe Howarth was seeking a quality merchandise range that highlighted and perfectly reflected the new branding, values and colour palette. Scotland & Harrisson developed and designed a comprehensive range and worked closely with the client to deliver tailored solutions that were distinctive, not from the pages of merchandise catalogues.

Many items were “bespoke”, with custom dyed colours, extra features, details and trimmings for a complete range of apparel, bags, stationery and executive corporate gifts.

                                                                                          

                                             

 

Results

Many items were “bespoke”, with custom dyed colours, extra features, details and trimmings for a complete range of apparel, bags, stationery and executive corporate gifts.

For example, we designed a customised backpack for staff with personalised PVC zipper pullers and added features, such as a moulded handle grip, padded pocket for iPhone and iPod, rubber iPod or MP3 player headphone port, and an inside carabiner for keys. As a result, the backpack was not a generic catalogue product, but customised to stand out from Crowe Howarth’s competitors.

Other items included a unique client gift consisting of personalised custom made moulded silver cufflink, utilising only the “Pinnacle” of the logo. Other times included pens, custom made running singlets and T-shirts in breathable cool dry fabrics, caps, water bottles, compendiums and umbrellas.