USB Custom Shapes
Virgin Atlantic wished to promote their new flights operating from Sydney to London via Hong Kong. VA briefed Scotland & Harrisson on developing a creative execution to distribute to travel agencies and operators in the form of a USB.
Scotland & Harrisson designed a silicone USB memory stick in the shape of the VA A340-600 –the largest-capacity member of the A340 family. A special custom mould of the super-stretch aircraft was created to create the USB to represent the VA flights operating from London to Sydney. Other custom USBS were specially designed in the shape of a the VA Pilot and Hostess, including the uniforms and the overall design of the characters.
This was a unique way to circulate the information and the successful marketing campaign delivered a fun and clear message.