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Winning Key

 

Brief

Winning  Appliances wanted to send out a teaser and invitation for the launch of the opening of the new Winning Appliances flagship Redfern showroom.

Solution

Scotland & Harrisson presented the concept of attracting more customers to the event by offering  a series of prizes with the “Do you hold the Winning Key” competition. We filled a Smeg fridge with a series of wonderful prizes and sealed it with a padlock. Then we sent out winning and loosing keys attached to the custom made  invitation to come to the store event to win a major prize or  one of many in a lucky-dip.

Result

The event was a great success and the competition was a lot of fun and engaged the public on the night  with customers trying their luck to win the great  selection of prizes by opening the padlock with their keys.